I've priced it all over the place - and it someone is always unhappy with the price. My third goal was to make the software affordable - and this is a bit of a quagmire. For example, deleting a board from a design should take it out of the parts list - I think. As a user I wanted design, shop drawings, 3D images, cut lists, and optimized layouts in one package. What I learned is that it's never easy enough for everyone - so we keep trying. The idea of working with boards and building in wood working functions made sense to me - so I designed software that does that. As a woodworker I could not master CAD or, for that matter, SketchUp. My first goal in SketchList was ease of use. If this is out of the spirit of this group - I am sure I'll be told and I will not repeat the transgression.
I did want to share my thinking in the product development and pricing. I will do my very best not to plug my product - promise. Disclaimer - I am the SketchList developer.